Sunday, April 17, 2016

Garments must not have sexy pictures on them

TEEN clothing staple Jay Jays has come under fire for its provocative range of T-shirts, which campaigners label ‘pornographic’ and ‘degrading to women’.

The retailer, owned by the Just Group, has cancelled its reorder of the garments, which are marketed at young men, after backlash from parents on social media.

Lobby group Collective Shout issued a rallying cry over the salacious T-shirts this week, calling on Jay Jays to “step up and stand up against the exploitation of girls and women”.

“Stop participating in the objectification of girls and women to sell your products!” the group said in a Facebook post.

Just Group general manager Linda Whitehead responded to campaigners, writing that she had instructed the buying team to cancel all orders for the controversial T-shirts and promised a review of selection processes.

But she declined to pull the remaining stock from Jay Jays shelves, as demanded by Collective Shout, writing in a Facebook comment: “I myself am a mother of three children. I note your concern and I have just instructed the buying team to cancel orders for these prints.”

Campaigners argue that images which stereotype and objectify women as sex objects contribute to gender inequality and violence against women.



Anonymous said...

Women are the biggest marketers of sexual inequality. They set the standards not men. Besides is it false advertising for a woman to were something like that? I think that those who would wear clothes like that are advertising exactly what they want to.

Anonymous said...

The conundrum: women want to lure the men they want with sex but not be bothered (read objectified) by the men they do not want to lure. And they hate it when advertisers use that sexual lure to sell products so they try to claim those products cause men to degrade and harm women. The former is self serving and the latter does not have any solid scientific validity as of yet.