Naked BACK of women must not be shown
LUSH cosmetics has pulled risqué posters of nude women from its stores after a concerned mother’s complaint was upheld by the advertising watchdog.
The body-positive advert, which featured a group of women of varying shapes and sizes standing with their backs to the camera, was part of a promotional campaign for the company’s unpackaged cosmetics.
But several shoppers were offended by the poster, complaining that the “pornographic” image should not have been displayed in a public shopping centre.
“It was placed at a child’s eye level in a shopping centre. It shows naked women touching other naked women and it is shown in a public place,” one official complaint said.
“I was unable to shield my children from exposure to this advert as it was on a poster in the centre aisle of the shopping centre. When I contacted Lush, they said that the women in the photo consented so it was OK — I’m sorry but I never consented for myself or my children to be exposed to nudity on our weekly shopping trip!”
“I am offended as this is nudity for the sake of causing a stir and is offensive and unnecessary,” another complainant said.
SOURCE
4 comments:
They are showing more than just backs. Some females are wearing clothes that show a large part of their breasts in public as everyday wear.
A few of them are groping each other. Since this was intentionally placed at a child's level, it appears perhaps the complainant has an argument that the ad's intention is to stir controversy.
The women in the poster aren't exactly pinups. Personally I was grossed out by the picture rather than considering it pornography. Just a lesbians day at the beach sort of photo. Not my cup of tea. I agree it should not be on public display where children are around. The may grow up to think that sort of thing is normal for women. Meanwhile scientists wonder why the birth rate is falling in OECD countries. Say no more.
Children are "exposed" to images of virtually naked or provocatively attired women (and men) all the time!
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