Monday, January 04, 2016

'Bikini Body' is a bad phrase

Women's Health magazine is saying goodbye to the phrases 'Bikini Body' and 'Drop Two Dress Sizes' in 2016.

Editor-in-chief, Amy Keller Laird, penned a thoughtful essay on Tuesday announcing the retirement of the 'shaming' cover lines as part of the fitness magazine's New Year resolutions, explaining that the decision was inspired by Women's Health readers.

'Since our goal is always to pump you up, and never to make you feel bad, here’s our pledge: They’re gone,' she wrote of the phrases. 'They’ll no longer appear on Women’s Health covers.'

The editor noted that the magazine had stopped using words such as 'shrink' and 'diet' in 2015 at readers' request, but a recent survey showed that Women's Health fan's also weren't thrilled with taglines about achieving 'bikini bodies' or shrinking in size during unreasonable amounts of time.

It appears that Women's Health has been slowly removing the unwanted phrases and replacing them with words such as 'strong' and 'sexy' over the past year, particularly in the last few months.

The last time 'Bikini Body' was splashed across the magazine's cover was for the June 2015 issue starring Gwyneth Paltrow.



Anonymous said...

I really do not care !

Anonymous said...

Swinging in the opposite emotional direction is never the best way forward.
Rather then avoiding praising fit bodies and calling fatter or unfit bodies "sexy" would simply be to acknowledge but not overly emphasise either such distinctions, and to start encouraging qualities of mind and heart amongst women, such as problem solving strategies, logical thinking, cultivating goodwill, and defeating emotional problems like chronic irritability, compulsive gossiping, unnecessary competitiveness...etc. Thus moving forward and upward on another level rather than swinging to and fro on the same level.

Anonymous said...

"I really do not care !"

Why did you post your comment then?