Friday, March 20, 2015

Supercilious do-gooder gets backlash

Twitter has ruthlessly mocked Starbucks campaign for the company's new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.

One user tweeted, 'I don't have time to explain 400 years of oppression to you & still make my train', while another pointed out, 'y'all realize there are no coloured hands in the press photos right'.

A third speculated, 'maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun'.

Humiliation: Corey duBrowa, Starbucks' Senior Vice President of Global Communications was forced to delete his account due to 'a cascade of negativity'

Staff at the 4,700 cafés across America now have the option to write 'RaceTogether' on cardboard cups, which is the slogan of a Starbucks anti-racism campaign.

It was hoped that customers who encounter the slogan on their coffee cup would be inspired to discuss the deeper issues affecting America, in an attempt to 'create a more empathetic and inclusive society - one conversation at a time'.

But many customers found the campaign 'patronizing'.

'#RaceTogether is what happens when a 1%-er without any actual anti-racist education or training has a mid-life "white man's burden" crisis,' one user tweeted.

Another took a sarcastic approach, tweeting a picture of a white barista, with the message: 'Here's your macchiato! Let's discuss the historic disenfranchisement of your people that has allowed me to prosper.'

The campaign was the brainchild of Howard Schultz, 61, the company's boss, who has a track record of speaking out about contentious topics, from gay marriage to gun control.



Anonymous said...

Are lowly paid clerks selling coffee qualified to discuss race relations ?

slinky said...

When will Starbucks start selling white coffee instead of the black stuff?

stinky said...

Are lowly paid clerks selling coffee qualified to discuss race relations ?

No more and no less than their CEO, which is zero.

/You think this'd be ok if they made more money or had more status?

Anonymous said...

Maybe the way to stop 'racism' in the US, is to stop obsessing about it.

Bird of Paradise said...

Will it be one or two lumps? One Lump BONK two lumps BONK BONK

Anonymous said...

White guilt purveyors have egg on their faces again, hold the yokes, of course.

Anonymous said...

Another reason not the buy their overpriced goods.