Sunday, January 25, 2015

Must not aim merchandise at boys only

A range of dinosaur t-shirts aimed only at boys has landed both Marks and Spencer and the Natural History Museum at the centre of a sexism row.

The store has been accused of 'gender stereotyping' and sending a 'perplexing message' to girls with the clothing line, produced in partnership with the London Museum.

 'It is a real shame that children are being told implicitly what is for them and what is not,' said Ruth Lopardo, co-founder of Let Clothes Be Clothes.

'All kids like dinosaurs. I am sure we can all remember the excitement of going to the Natural History Museum and seeing those great big skeletons and I don't think that is gender dependent.

'It is perplexing message to send to girls at a time when the government are worried about the lack of women going into science and technology professions.'

The campaign group has called for the range, which includes pyjamas, t-shirts and underwear,  to be extended to include items for girls.

The Evening Standard reported that the National History Museum said that they would do their 'best to ensure the range is accessible to all children.'



Anonymous said...

Screw political correctness.

Anonymous said...

I like all the comments being given to the original article at the Daily Mail, where the vast majority are saying that is is a non-issue with them. If a girl wants one, they can just go over to the boys section and get one at the store. The clothes do not have to be in pink to be considered as a girl's clothing item anymore. Maybe they need a genderless kids clothes section?

Anonymous said...

I don't see why a girl could not wear these items. Are these folks wound up because the items are sold in the boys area? Don't they let girls into the boys section to buy stuff? Is it because the models are all boys? I don't get what the problem is.

For what it's worth, this new CAPTCHA system sucks. I verify, then preview and then it tries to verify again. What a PITA.

Anonymous said...

2:42 AM I do not usually have any problem with CAPTCHA.

Bird of Paradise said...

Political Corectness needs to go extinct