Lingerie campaign by Victoria's Secret sparks outrage on Twitter over use of the phrase 'perfect body'

Lingerie brand Victoria's Secret has come under fire for an 'irresponsible' advert for their new 'push up denim range of bras.

Featuring Angels Behati Prinsloo, Lily Aldridge and the face of the brands new perfume Jasmine Tookes, the ad looks much like the many others released by the brand over the years, with the three sculpted abs, gazelle like legs and perfect white teeth smiling out at us.

But what has upset many is the wording used across the poster, which states simply 'The Perfect Body'.

It is this implication that the nigh un-achievable figures of the models, who often tower over 5ft 10in, is the ultimate shape for women that has prompted outrage.

So strong in fact is the strength of feeling about the wording of the advert that a petition has been launched urging the lingerie brand to take it down.

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I would have thought that the ad was a weapon in the war on obesity.  It gives the message that slim is beautiful  -- which it is.  Fat certainly isn't