Monday, February 12, 2018




KFC is hit with a storm of complaints after releasing an  advert about a child drawing a picture of their parents 'naked wrestling'

Very strange.  I guess they are relying on the adage that there is no such thing as bad publicity

A controversial KFC ad featuring two parents 'naked wrestling' has prompted an investigation by the advertising watchdog.



KFC Australia's summer ad campaign sparked 30 complaints over its sexual content being inappropriate for children.

It featured a child's drawing of a mum and dad wrestling nude held up by a teacher and presented to them at a consultation evening.

Among the complaints about the wrestling ad were adults concerned that children would be subjected to material in the ad which was overly sexual and suggestive.

Bosses have been forced to defend the ad as they await the final outcome of an investigation by the Advertising Standards Bureau

KFC said the series was attempting to represent real-life moments that the public could relate to.

The fast food chain's chief marketing officer Angela Richards said: 'KFC has strict review and approval processes in place to ensure all creative work adhere to relevant codes and standards.

'In this case the Advertising Standards Bureau has decided that the advertisement and associated posts in question do not breach the AANA's (Australian Association of National Advertisers) code of ethics'.

The ASB states the relevant section of the Australian Association of National Advertisers relates to 'sex, sexuality and nudity with sensitivity to the relevant audience'.

The final report from the ASB board is due to published in the next week

SOURCE

2 comments:

Anonymous said...

Rather stupid !

Bird of Paradise said...

Cornel Sanders is spinning in his grave right now