Friday, May 03, 2013

Goats must not speak Ebonics (black talk)

PepsiCo has pulled an offensive Mountain Dew ad after it was dubbed 'the most racist commercial in history.'

The ad, which has also been criticized for promoting violence against women, shows a white female assault victim, battered and on crutches, at a police station, as she is asked to identify her attacker out of a line up of five black men and a goat.

The culprit, the goat, named Felicia, threateningly dissuades the victim from pointing him out to police as a white detective tells her to 'nail this little sucker.'

'Ya better not snitch on a playa,' the goat says to the frightened woman in a male's voice. 'Snitches get stitches fool.... Keep ya mouth shut. Keep ya mouth shut.'

Getting increasingly nervous, the victim finally tells the detective, who is holding a bottle of Mountain Dew, that she can't identify her assailant and hobbles off on her crutches screaming 'no, no, no.'

The officer then takes a gulp of soda and exclaims 'she's just gotta do it' before the tagline 'Dew it' is displayed on the screen with the goat's face.

The ad was part of a series developed by African-American rapper Tyler, The Creator.


Sounds like blacks must not refer to their own culture


Anonymous said...

"The ad was part of a series developed by African-American rapper Tyler, The Creator."

The commercial is wrong on so many levels - why did they play the "race" card? I would think violence and misogyny should be more than enough to have this ad never see the light of day.

What if it had been an English accent on the goat, using London street slang to threaten her, and 4 white guys and a black detective? Would that have been good?

To paraphrase Clint Eastwood - "Race's got nothing to do with it."

Anonymous said...

In some communities, being offended is now the 3rd largest industry, right after dealing drugs and collecting govt. checks. After the AK-47, intimidation is the most favored weapon.

Anonymous said...

I'll bet the people that were the first to be offended were lib whites.