Goats must not speak Ebonics (black talk)

PepsiCo has pulled an offensive Mountain Dew ad after it was dubbed 'the most racist commercial in history.'

The ad, which has also been criticized for promoting violence against women, shows a white female assault victim, battered and on crutches, at a police station, as she is asked to identify her attacker out of a line up of five black men and a goat.

The culprit, the goat, named Felicia, threateningly dissuades the victim from pointing him out to police as a white detective tells her to 'nail this little sucker.'

'Ya better not snitch on a playa,' the goat says to the frightened woman in a male's voice. 'Snitches get stitches fool.... Keep ya mouth shut. Keep ya mouth shut.'

Getting increasingly nervous, the victim finally tells the detective, who is holding a bottle of Mountain Dew, that she can't identify her assailant and hobbles off on her crutches screaming 'no, no, no.'

The officer then takes a gulp of soda and exclaims 'she's just gotta do it' before the tagline 'Dew it' is displayed on the screen with the goat's face.

The ad was part of a series developed by African-American rapper Tyler, The Creator.

Source

Sounds like blacks must not refer to their own culture