Monday, November 26, 2012




Must not criticize bottles????

An advert for a SodaStream machine due to air in a prime slot on ITV was pulled at the last minute - because it encouraged viewers to shun bottled soft drinks to help save the environment.

The commercial for the soda maker was to be screened during a break in last night's episode of I'm A Celebrity...Get Me Out of Here, but a watchdog decided it could not be aired because it was unfairly critical of the soft drinks industry.

SodaStream UK branded the decision to pull its ad - which shows familiar looking plastic bottles of fizzy drinks exploding as people hit the button on the machine - 'absurd'.

The advert sees various people using a SodaStream machine to create their own carbonated drinks.

The firm said it had hoped to deliver a 'powerful message' about waste and sustainability with its new campaign, which ends with the line: 'With SodaStream, you can save 2,000 bottles per year'.

But just before the campaign was due to hit screens, Clearcast, the organisation that pre-approves UK TV advertising, decided the commercial was unsuitable.

Source



6 comments:

Bird of Paradise said...

Enviromentalism is a STUPID,PAGAN,RADICAL,NEW AGE CONCEPT favored by wackos

Go Away Bird said...

THERE ARE TEN GREEN BOTTLES HANGING ON THE WALL

Anonymous said...

It's Britain. Who cares.

Anonymous said...

There was a man from Nantucket...

Anonymous said...

This commercial is airing in the USA to no fanfare (even on BBC America. It is not very well done and probably will not sway many people.

MDH

Anonymous said...

It's 4:17 PM. Who bloody cares??!!