Tuesday, November 13, 2012
18 year old girls must not look sexy in Britain?
A TV advert showing a teenager posing provocatively in skimpy school uniform has prompted a barrage of complaints from parents. Advertising watchdogs said the 30-second commercial for Kingsmill fruit and fibre bread had triggered claims that it ‘sexualises children’.
The advert shows a schoolgirl in the kitchen at breakfast. Her younger brother then relays a warning from their father: ‘If you think you’re going to school in that skirt, you can think again.’
The girl, played by actress Tara Berwin, responds by defiantly hitching up her mid-thigh length skirt to strike a provocative pose.
One outraged viewer wrote on a web forum: ‘Perhaps it’s because paedophilia is very much in the public consciousness at the moment but shouldn’t this be illegal? Nearly seeing up the skirt of a minor?’
The advert featuring 18-year-old Ms Berwin and nine-year-old Lewis Hardaker is the latest in a £4 million campaign to promote Kingsmill bread.
But criticism of the advert, which was uploaded to YouTube, prompted a response from Ms Berwin. She said: ‘There’s no need to patronise me, I haven’t done anything wrong.’
A Kingsmill spokesman said: ‘It captures the playful interactions that are typical of day-to-day family life and demonstrates our understanding of modern families and their needs.’
He added that the advert was cleared for broadcast by the appropriate industry body.
Video at link. A mountain made out of a very small molehill, I think.