Must not say that pink suits girls

An online listing by Halfords has been labelled 'patronising' after it said a pink bicycle helmet was perfect for young girls because it made them look pretty.

The heavily-gendered blurbs were posted online alongside two images of the Bell Amigo Bike Helmet in pink and blue.

Information about the blue helmet - built for 'boys ready for action' - outlined some of the safety gear's features including good air vents and a stylish visor.

But the pink helmet was described as for 'lovely little girls who really enjoy playing on their bikes and looking really pretty when they do'.

It continued: '[The helmet] protects those lovely little heads and can be fitted to feel perfectly cozy and cool to wear.' 

Members of the public took to social media to criticise the post, using #HalfordsSexism to vent their fury.

Kate Gray, mocking the tone of the advert, wrote on Twitter: 'PUT THIS WIDDLE HELMET ON YOUR PRETTY WIDDLE HEADS YOU PRETTY WIDDLE LADIES, OH YES, WHO IS A GOOD GIRL.'

And Elizabeth McWilliams wrote: 'I cannot believe @Halfords could write something so horribly patronising that sounds like it's from another century.'

SOURCE