Wednesday, May 13, 2015

Topless outrage

I used to think that prudery went out with the '60s but we now seem to live in an era when people moan about everything and anything

A bus company has prompted outrage by using an advert which shows topless models holding up signs saying 'Ride me all day for £3'.

New Adventure Travel Ltd (NAT), based in Cardiff, excitedly took to Twitter this morning to promote the new provocative adverts which have been emblazoned across the back of ten new buses.

One advert shows a dark-haired woman posing in a sultry manner with the suggestive sign, while another shows the same sign being held by a topless male model.

But the campaign backfired when passengers condemned the company for being 'unacceptable' and 'insulting'. Others accused the company of 'promoting sexism and rape culture'.

Singer Charlotte Church even waded into the debate, saying the signs were 'atrocious'.



Anonymous said...

I agree, the signs are obnoxious. They are not "clever".

Use the Name, Luke said...

Just the words would have been fine if that's all they had, or they had graphics representing a bus. But by using people dressed (or undressed as the case may be) to suggest sexuality, they turned a simple statement into a double entendre. Someone who designed those graphics thought they were being clever. But since everything is sexualized nowadays, there's nothing clever about it. All they accomplished was to take something that should be boring, basic, and clean and made it tawdry and—dare I say it?—cheap.

Anonymous said...

So many phrases could be read as a double-entendre to persons with a "dirty mind". "Honi soit qui mal y pense"! The advert was a mirror to those folks.

slinky said...

If you don't like it, then don't ride the damn bus.

Stan B said...

We're supposed to treat "sex workers" with respect, and there are groups advocating for the legalization of prostitution. If sex work is a legitimate business, and prostitutes deserve unions and recognition in the economy, then why would it be considered disrespectful to use the double entendre'? Could it be a double standard?

Anonymous said...

Who can honestly say she was topless without viewing her without the sign? Once again people with dirty minds control the agenda.