Sunday, May 24, 2015

Semi-covered picture of a man incorrect

A mother has slammed an explicit advertisement campaign after her foster child became distressed at the reminder of sexual abuse she had suffered.

The Melbourne mother, who wished to remain anonymous, had been shopping with her 12-year-old foster daughter at a Knox shopping centre when they were confronted by The Body Shop's latest advertisement for its' hemp soap range.

The promotion, which has been displayed in shopfronts and splashed over the company's website and social media, features a black and white photograph of a man's naked torso holding a rope with a green leaf-shaped soap covering his genitals.

The slogan along the advertisement reads: 'Get Your Hands on the Good Stuff'.

Penning an email to The Body Shop last Tuesday, the outraged mother has called for the 'vivid, gritty and out of character' campaign to be banned after causing distress on her foster daughter.

The mother told Daily Mail Australia the poster was displayed on 'such a huge scale and in such a prominent position' that the pair had no choice to avoid it.

In response to the email, The Body Shop claims the image and caption was intended to be 'light-hearted and humorous'.... 'Our communication has always been different, provocative, plain talking and irreverent - That’s our personality as a brand.



Anonymous said...

Of course it's very unfortunate that one particular underage person had a traumatically negative sexual experience, but why should her mother think that the whole of society be made to feel bad about the male body and its sexual nature, or that certain images of it are erotic or "entertaining" to many people!

Anonymous said...

Why should society allow trauma to a child through advertising of a sexual nature? Not to mention that this child is the only one brought to the public's attention. How many more damaged children are feeling the same?

Anonymous said...

9:31 You are questioning the rights of the advertiser and how much local authorities should be able to interfere. Some on this site would not agree with you on that basis.

Anonymous said...

The model's pose is not actually provocative in a sexual way, and it doesn't show any part of the genitals at all. It doesn't suggest the man as a rapist or child-abuser either.

Anonymous said...

I would suggest that the mother doesn't take her daughter to any her daughter to any art galleries as both may be highly offended.

Anonymous said...

Such women and girls traumatized by the mere sight of male flesh (especially if only a 2-D image in an advert), should seek therapy rather than they or their mothers trying to ban such harmless images in public places.