Friday, May 01, 2015



Model wades into Protein World row... as she credits brand for her own 'healthy' weightloss

A few days ago, I noted the adverse reaction to an advertisement in Britain that featured a shapely woman in a bikini.  The advertisement was for a product that allegedly aids in slimming.  The uproar has not died down.  It has escalated.  Below is the latest:

It's the campaign that has seemingly struck a raw nerve across the nation, prompting petitions, planned protests and even bomb threats.

But one person who is baffled by the Protein World outrage is reality star Holly Hagan, who puts her dramatic weightloss down in part to the brand's products.



Speaking about the response to that advert, which features a lithe bikini model alongside the slogan 'Are you beach body ready?', the Geordie Shore beauty admits she's baffled at the huge outpouring of anger.

Speaking exclusively to MailOnline, she says: 'I think the whole thing has been taken way too seriously. If people want to put their time to something worthwhile then they should be donating to the disaster in Nepal, woman rights in Africa.

'This is a healthy woman who is posing for a fitness brand, one who exports around the world and supports the economy.

'It's not saying that you have to look like the model on the poster, it's just an illustration of a healthy, fit and toned model who we can admire, not suggesting we all have to look like that. I think she looks fantastic.'

Holly, who has shed three stone [42 lb] over the last year after completely overhauling her health and fitness, signed up as an ambassador for the company last year as the effects of her new lifestyle began to show.

The campaign has seen many of its posters defaced with feminist slogans, more than 50,000 people have signed a petition to have them removed and a demonstration is planned for this weekend in protest.

However, the company’s marketing boss, Richard Staveley, insists the ad has been a hit with their target audience: ‘It’s been a brilliant campaign for us and I don’t see us changing anything dramatically any time soon.’

SOURCE

I'm guessing that it is feminists and less attractive women (do I repeat myself?) who are behind the uproar.

4 comments:

Anonymous said...

"I think the whole thing has been taken way too seriously. If people want to put their time to something worthwhile then they should be donating to the disaster in Nepal, woman rights in Africa."

All this anger and energy COULD be put to better use, but all they think of is themselves and how offended they are.

Anonymous said...

ANON 12:29 AM Do not expect them to accomplish something constructive, whining on the net and signing petitions is all they are up to. Most of the protests have to provide busses to get them there or the showing is dismal.

MDH

Anonymous said...

It easier for the feminazi's to abuse someone with a healthy body in a rage of jealousy than improve their own body image. Another lefty socialist pastime. Just another example of their idea of tolerance and free speech.

Bird of Paradise said...

Liberals favorite drink? WHINE