Thursday, May 07, 2015

A single complaint gets an expensive  advertisement banned

An advertisement for luxury fashion brand Prada featuring a young Hollywood actress has been banned for appearing to sexualise a child.  In the image, British-born Mia Goth is seen lying on a bed through an open doorway, as if she is being spied on.

Although she was 21 when the pictures were taken, the Advertising Standards Authority said the styling meant she looked under 16.

The watchdog acted following a single complaint over the advert for the Italian label’s diffusion line Miu Miu, which appeared over a double-page spread in Vogue earlier this year.

Prada defended the image saying it was part of a campaign featuring three different models and actresses, including Imogen Poots and Marine Vacth, in a series of cinematic tableaux, denying there was a sexual tone.

The company said it ‘showed [Miss Goth] on crisp white bed sheets, wearing a sophisticated outfit, without a low neck-line, and nude make-up’.



Liz said...

I wouldn't complain and demand it be removed, but that ad is creepy as hell. She looks about 10 years old and while there is nothing overtly sexual about it, it kind of has that creepy pedo vibe.

Bird of Paradise said...

Q. Whats the diffrence between a liberal and a puppy? A. The puppy quits whining when it grows up

Anonymous said...

I'm with you Liz.