Wednesday, January 30, 2013


Jamaican accent incorrect?

Everyone loves a good Super Bowl ad scandal, but Volkswagen is one of the last companies we'd expect to be accused of inappropriate content.

Between a pint-sized Darth Vader and an adorably obese dog, VW and its ad agency, Deutsch LA, have cemented a reputation for making truly great creative work for the Super Bowl.

But eyebrows have been raised over its newly released Super Bowl spot, in which a white Minnesotan man sports a Jamaican accent because he is so happy about his new Volkswagen. He cavorts around the office to the tune of reggae legend Jimmy Cliff's new rendition of the Partridge Family theme song "Get Happy."

Although Soledad O'Brien said that she liked the spot on CNN's "Starting Point," her guest, New York Time's columnist Charles Blow, had a different opinion. "I don't like it at all," he said. "It's like blackface with voices."

Wall Street Journal's Christopher John Farley agreed that the superimposed accent was problematic given that it was "coming out of people who seemingly weren't supposed to be from Jamaica, so it was done as a joke." He even referred to it as the "Jar Jar Binks of 2013."

VW America marketing officer Tim Mahoney told O'Brien, however, that "We actually talked to about 100 Jamaicans in the research, and we had a speech coach on site to make sure it was authentic as possible."

Source

9 comments:

Stan B said...

Ah yes, that Liberal affliction "Offense by Proxy!" Jamaicans SHOULD be offended, and if they are not, well, you know, they ARE just a bunch of ignorant Jamaicans, so we'll be offended for them!

Anonymous said...

http://news.nationalpost.com/2013/01/29/outrage-grows-over-racist-cowboys-and-indians-party-hosted-at-toronto-bar/

Bird of Paradise said...

I find liberals offensive they need to leave it all alone and quit trying to stick their oversized snouts into everything

Anonymous said...

The "ridicule-accent" scale of social acceptability (in the US)? British 100% OK / German 50% / Afro 0% = racist.

Anonymous said...

http://www.foxnews.com/health/2013/01/29/taco-bell-pulls-commercial-mocking-vegetables/

Anonymous said...

Limp wristed libqueers no doubt jumping for joy at fucking over the taxpayer for their deviant darling felon.

http://www.huffingtonpost.com/2013/01/29/ophelia-delonta-virginia-sex-change-lawsuit_n_2572097.html

Anonymous said...

www.phdinparenting.com/2012/04/18/milk-junkies-blog-of-a-transgendered-gay-breastfeeding-dad/

In case you had any doubts liberalism is a mental disorder remaining. Check out the feminist vs tranny cat fight in the comments.

Anonymous said...

I have seen the ad several times now and think it is great. Then, I am an anglo-american so I am therefore not smart enough to be offended by the ad.

AIB/44

Go Away Bird said...

Those ads for LIME AWAY with those singer guys and the lady with the sink problems were pretty fun ads