Monday, January 28, 2013
Australia Day TV advert banned
Dick Smith is a very popular Australian entrepreneur, starting out running an electronics retail business. He now promotes a line of "Australian made" groceries
He is a very jolly type and has always found his own name amusing. In times past he used to advertise himself as the "electronic Dick". But such simple jokes are now apparently -- in our more "enlightened" age -- not permissible.
An Australian TV advert has been banned from being broadcast because its jokes and innuendos were deemed to be too offensive.
The advert was given a PG classification meaning that it is unsuitable to be screened during the 6pm news bulletins on Australia Day, despite Dick Smith booking $100,000 worth of ad space. Only adverts rated G can be braodcast in the 6pm timeslot.
The advert for Dick Smith food products features "Dick" jokes and innuendos, and includes an elderly lady saying "there's only one Dick I'll be eating on Australia Day,"
"I think it's harmless, it's good fun and these people should reverse their decision and on Australia Day let me run the damn thing. They're talking about beeping it out and I said 'No' ," Dick Smith said.