Monday, May 17, 2010



Australia's most complained-about TV ad

We read:
"A Nando's commercial featuring a topless, pole-dancing mum who serves a chicken dinner to her children is the most complained about Australian commercial of the decade.

The advertisement drew more than 350 complaints to the Advertising Standards Bureau when it first aired in 2007, more than any other commercial since 1998.

The Nando's commercial, which shows a stripper in a nightclub wiggling her bottom in the face of a male patron before she sits down to dinner with her family at a Nando's restaurant, was one of many commercials complained about for portraying sex, nudity or gender discrimination.

Despite the wave of condemnation the ASB dismissed all complaints against the ads.

Source
(Video at link)

11 comments:

Anonymous said...

ROFL!

Did she ask her kids if they wanted a glass of milk with their dinner?

Bobby said...

It's a funny ad, it's a creative ad, of course, some people find that offensive.

I'm glad the ASB dismissed the complaints, 350 people should not have power over millions that may or may not like the ad.

Anonymous said...

There are that 10% who would be offended by a water tap dripping.

Ignore the idiots and disband the Advertising Standards Bureau.

Message to prudes: There's an off button on the telly....

USE IT!

Anonymous said...

Actually, I was offended by this ad and didn't find it at all funny.
It is IMHO an attempt to annoy the people it should be aimed at.
But what was most irritating was that it was being broadcast in general viewing times - but carried a clearly 'adult' message.
If 350 people complained there were many more who were unhappy but didn't bother.
And the ASB clearly doesn't reflect the standards of those people.

Leroy Jenkins said...

Eating chicken is clearly an "adult" message?

Ohh I get it, they should have been selling chicken nuggets!

Anonymous said...

"complained about for portraying sex, nudity or gender discrimination."

Um, these all seem to be skirting the issue: Child pornography. The ad in and of itself isn't really offensive except that it includes children in sexual suggestion. That is despicable.

Bobby said...

"Um, these all seem to be skirting the issue: Child pornography. The ad in and of itself isn't really offensive except that it includes children in sexual suggestion. That is despicable."

---I didn't catch that. What was the sexual suggestion? Eating chicken?

Come on, this reminds me of the people who say the world Marlboro reads "we hate jews" if you read the letters upside down and in a certain way (the M looks like a W when it's upside down, the a looks like an e upside down, etc).

The ad isn't pornographic in any way, pole dancing is dancing, it isn't porn.

Anonymous said...

And you thought the Victorian age was over?

Anonymous said...

The mother is clearly an exotic dancer. Nice role model for her children.

Anonymous said...

@Anon 7:56: Right, like we're supposed to actually portray responsible parents with morals? Come on, this is the 21st century. Morality is so...early 20th century.

Bobby said...

"The mother is clearly an exotic dancer. Nice role model for her children."

---Commercials don't sell morality, they sell products. Their job is to entertain us so we watch the commercial, remember the message and consider buying the product.

Besides, the children don't see their mother stripping, there's nothing in the commercial that indicates the kids even know what mom does for a living.