Wednesday, February 22, 2017



Must not suggest fat is bad?

An advert made by a supermarket chain famous for its viral campaigns has been criticised for fat shaming.

German supermarket chain Edeka's new campaign called 'Eatkarus' is has caused controversy only a few days after its release.

The short film, which has amassed 8 million views across social media platforms combined, tells the story of a fat young boy who lives in a town inhabited only by the overweight.

However, the plump boy dreams of flying away like a bird - drawing on the Greek myth of Icarus who created wings to fly with.

The boy, distracted by creating his own wings, and inspired to eat berries by a crow he has been chasing, inadvertently loses weight in the process.

As the advert ends, the boy is seen now slimmer and wearing the wings he has designed.

While people look upon him with disgust he runs and takes flight, his new slender frame allowing him to float.

SOURCE


5 comments:

Anonymous said...

Liberals think that there should not be any criticism any unhealthy behavior; except of course if it is by conservatives.

Bird of Paradise said...

The most familiar sounds liberals make is WHINE,WHINE,WHINE

Anonymous said...

Overweight people cost the rest of us billions in health care costs every year. Getting them to reduce their weight to a more healthy amount helps them the most but also the rest of us.


MDH

Anonymous said...

Enough of the shaming of people who don't fir the ideals of the elite. Enough of the taxing in order to reform them. How about starting with children and actively engaging the in physical activity before the start to manifest symptoms of the obese. How about getting these kids off 24/7 social media and getting them to exercise? Is that such a bad thing or is it too inconvenient to time poor parents who could do with exercise themselves.

Legs Sparrow said...

WHINY LIBERALS WHINE,WHINE,WHINE,THEIR NOT HAPPY ANYTIME,LISTEN TO THEM SNIVEL AND SNIFF,AND FROM THEIR SNUFF BOX THE TAKE A WHIFF,LIBERAL LIERAL WHINE WHINE WHINE WERE SICK OF HEARING ALL THE TIME,SO LITTLE SNOWFLAKE JUST PIPE DOWN,AND WIPE OFF THAT SNOWFLAKE FROWN,