Sunday, August 03, 2014

Paramount Australia apologises for poster of Ninja Turtles film

Paramount Australia has apologised after accidentally referencing 9/11 in a new poster for Teenage Mutant Ninja Turtles.

The studio shared the poster on Tuesday through its official Twitter page, which showed the four turtles diving from an exploding building alongside the date it hits Australian cinemas - September 11.

The unintentional, but unmistakable connection to the terrorist attacks on New York's World Trade Centre was met with swift backlash and outrage on social media, and was deleted shortly after the oversight was pointed out.

Since then, Paramount Australia issued a statement saying 'combining that image and date was a mistake'.

'We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,' the statement said.



Anonymous said...

Oh, come on.
They deliberately released that picture on Twitter with every intention of saying "whoops, our bad" a few hours later.
It's gotten an incredible amount of publicity for the movie, and now EVERYONE knows what date it's coming out.

Anonymous said...

By god there are some overly sensitive little petals out there. Talking about drawing a long bow. Toughen up princesses.

Anonymous said...

Don't you think that over a dozen years later something in a foreign country that advertises an action movie with explosions on 9-11 is a little too obscure to find offense in?

Anonymous said...

Do you think that if the film launched in Australia on Sept 12 no-one would have cared?

Bird of Paradise said...

Open mouth and insert foot. COWABUGA DUDE