Friday, July 18, 2014

Australia: Sexist, misogynistic and racist slogans are set to be painted over by controversial hire company Wicked Campers following public outcry

Wicked Campers has come under increasing pressure this week after an online petition kicked off by Sydney mother Paula Orbea gained national attention, triggering widespread calls for the company to remove explicit slogans form its vans.

The petition - launched after Ms Orbea's daughter spotted a Wicked van in the Blue Mountains with "In every princess, there's a little slut who wants to try it just once" written on the back - now has more than 100,000 signatures.

Ms Orbea has since received an email from the company, offering a personal apology and informing her that the slogan had been removed.

"Wicked Campers Owner, John Webb wishes to acknowledge the prevailing community opinion by REMOVING the slogan in question and making a commitment over the coming six months to changing slogans of an insensitive nature," it read.

Ms Orbea described the company's change of heart as a "people power win".

"The kind of sexism and misogyny on those Wicked Campers vans may seem trivial, but it's not – it's degrading to women, harmful for our children to consume, and condones a rape culture that sees one-in-three Australian women sexually assaulted in their lifetimes," she said.

A motion to stop the company "promoting violence against women" with slogans painted on its vehicles was also passed unanimously in the Senate this afternoon.

Greens Senator Larissa Waters had moved the motion earlier in the day following the petition.  Senator Waters told SBS that it was a clear cut case that the slogans in question were “entirely sexist and misogynist”, as well as “basically inciting sexual violence”.


This firm has been controversial for a few years but the police  ruled that they were not breaking the law.  So it is interesting that a public outcry succeeded where the law did not.


Anonymous said...

I have not seen a well-documented study showing the correlation between sexual innuendo in advertising and sexual violence. While it may seem logical there may be no real basis. There have been studies that show repression of beliefs or social practice breeds hatred of the repressors so every time one of these little sanctimonious outrages occur it may well create or nurture the hatred of individuals who will later perpetrate sexual violence. In any event advertisers will continue to utilize sexual innuendo because it is effective and even this flap will probably be an overall plus for the company due to more exposure particularly in their target audience who value “edgy”.


Anonymous said...

Aussie women must be weak sickly sensitive little things.