Thursday, February 28, 2013
Donuts are NOT fresh food (?)
Why can't a donut be fresh? "Fresh" seems to have a deeper meaning to some
A SUPERMARKET chain's billboard promoting "fresh food" with a photo of a doughnut has sparked a social media backlash.
But after a huge social media campaign, including more than 5300 likes of the original complaint on Facebook by Jason Maloo, and more than 4500 people sharing it across the site, Woolworths confirmed the billboard would be removed today.
"I'm appalled to think a large international company like Woolworths would promote donuts as 'fresh food'," Maloo wrote on Oliver's Facebook wall.
In response to the Facebook campaign, Woolworths announced just after 2.40pm Monday that the billboard would be removed.
"The billboard in Ipswich is being taken down today we value the feedback of our Ipswich customers and have always appreciated their support," a spokeswoman said.
"While our intention was to show one of the products that we bake fresh everyday in our in store bakeries, we appreciate that this may have been confusing for some people.