Tuesday, January 19, 2010

Official sleaze in New Zealand?

Sleazy or not, it sure seems stupid
"A campaign that portrays single middle-aged women as cougars who prowl bars looking for sex with young men has landed Air New Zealand in hot water.

In the Discovery Channel-style documentary clip complete with David Attenborough-esque voiceover, a so-called cougar is shown "starving itself on sparse vegetation during the day then hunting large slabs of meat at night" by stalking a young man at a bar. Despite the man's attempts to ward off the woman's advances, the cougar has "not tasted fresh meat for days" and drags her prey to an inner-city apartment.

In the ad, the women, aged in their 30s, 40s and 50s, routinely prey on men in their 20s, many who "pretend to be gay" to avoid them, says the voiceover.

An airline spokeswoman said the campaign was supposed to be "light-hearted" but some older women had "taken a bit of offence to it".


A strange way to promote an airline. Again I think the ad guys were not as clever as they thought they were. A desperate attempt to be original, I think. Video at source.

1 comment:

Anonymous said...

The advertisers should know that the one thing women hate the most is, the truth!