Sunday, December 28, 2008

Strange bureaucratic meaning for the word "plus"

We read:
"Federal regulators this week warned Coca-Cola that its Diet Coke Plus product is misbranded because the beverage's label has a nutrient claim but doesn't meet criteria to make that claim. The label also describes the soda as "Diet Coke with vitamins and minerals," according to a warning letter the Food and Drug Administration sent Dec. 10 to the Atlanta beverage company, Dow Jones Newswires reports.

The FDA said the term "plus" is supposed to be used only to describe nutrient labeling, and the agency said it doesn't consider it appropriate to fortify carbonated beverages with nutrients, reports Dow Jones


In polite circles, fatties are often referred to as "plus-sized". Does that mean they are full of vitamins and minerals? Could be, I guess.


Anonymous said...

I have read the vitamin content label on Diet Coke Plus. It's a real joke.

Anonymous said...

The real joke is the fact that we actually have "truth in advertising" laws in this country, which seem to be nothing more than a source of amusement for most companies.

Anonymous said...

Critics of the soda industry are constantly harping on how unhealthy sodas are. Now their upset that the soda companies are adding nutrients?!