Monday, December 01, 2008



"Bloody" not suitable for children



"Bloody" is an extremely common expletive in Britain and Australia -- roughly equivalent to the American "Goddam":

"A cheeky ad by the Sun gloating about Britain winning more medals than Australia at the Beijing Olympics, using a twist on Australia "Where the bloody hell are you?" tourism, has been banned by the advertising regulator. The ad featured as a giant billboard on a truck comparing Britain's 19 Beijing gold medals alongside Australia's 14 with the strapline "Where the bloody hell were you?".

One complaint was received by the Advertising Standards Authority that the language in the ad was offensive and could be seen by children.

The ASA noted it was a take on the Australian Tourist Board's controversial ad campaign "Where the bloody hell are you?". However, the regulator considered the word "bloody" to be a swearword that it was "irresponsible" to reproduce in a medium where children could see it. The advertising regulator told the Sun not to use the word "bloody" on posters in the future.

Source

So it needed only one person to complain???

5 comments:

Anonymous said...

You misspelled goddamn...

Anonymous said...

The advertising regulator? Sounds like 1939 Berlin. One thing about the Brits, they're always willing to show the world that there's no limit to weakness and stupidity.

Anonymous said...

So it needed only one person to complain???

Only one person need be offended for what you are saying to be offensive. Only one person needs to find it hateful for it to be hateful.

This is liberal-think at it's best.

Anonymous said...

"So it needed only one person to complain???"
That's right. It's pandering to the whims of anyone or any group, no matter how small, who might be offended. Of course, this can't take into account the overriding support by the majority, but after all, this is not a democracy. It's a PC, liberal world. Welcome to Hell.

Anonymous said...

...bloody Hell, that is!