Tuesday, September 18, 2007

Coffee Chain Changes Name Over Concerns It's An Ethnic Slur

We read:

"A small but growing coffeehouse chain is changing its name amid concern that the moniker meant to celebrate the seed of its main product also is a disparaging term for Hispanics.

Beaner's Coffee, based in East Lansing, Mich., on Friday informed franchisees and employees at its 77 stores in Michigan and eight other states that it would become Biggby Coffee, effective Jan. 31.


Will "brownies" become an "offensive" name soon? What if a Mr White started up a business called "White's Family Restaurant"? And will Conrad Black have to change his name soon?