Must not mock trendies

London Fire Brigade has apologised for announcing 'no hipsters were injured' after fire ripped through a restaurant.

The tweet, about a fire in Shoreditch, east London, sparked outrage on Twitter amid claims the remark was 'unprofessional' and 'not funny'.

Street food trader Hank's Po' Boys posted: 'Hard work and livelihoods ruined and you make a joke of it? Completely unprofessional and insulting to many people'.

LFB later posted: 'Sorry if we caused any offence by using the term hipsters. Hope Shoreditch businesses are back on their feet soon.'

Six fire engines and 35 firefighters were called to a pop-up restaurant on Great Eastern Street at around 3.45am today.

Around half of the building was damaged by the blaze, a LFB spokesman said.

SOURCE