Tuesday, July 14, 2015




Coke Removes Labels During Ramadan

Pretty wacky

Coca-Cola is removing its logo from its cans of soda in the Middle East and plans to have the no-label cans run throughout the Muslim holy period of Ramadan.

One side of the can is blank –only featuring the company’s coloring. The other side reads: "Labels are for cans, not for people."

According to the Business Insider, Coca-Cola reportedly released a statement saying, "In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? In the Middle East, during the month of Ramadan, one of the world's most well-known labels has removed its own label, off its cans, in an effort to promote a world without labels and prejudices."

The “No Label” effort has been showcased in a series of videos encouraging viewers “This Ramadan see without labels.”

SOURCE

11 comments:

Anonymous said...

Just a cynical marketing ploy!

Anonymous said...

This Ramadan see no Coke, drink no Coke.

Anonymous said...

Jihad goes better with Coke

Use the Name, Luke said...

"Ramadan" is a label. "Can" is a label. They're called "nouns".

Bird of Paradise said...

You mean coke is islamic? well i guess living in those hot areas can make one realy thirsty

Anonymous said...

Over half the people on earth see to real difference between colas or beers or politicians so usually orders of magnitude more money is spent on marketing than on product development/improvement.

MDH

Olaf Koenders said...

Product development/improvement is by adding bourbon..

Anonymous said...

Aren't the company's colours also a label in its own way? Just as recognisable as the name. Will the Arabs actually give a rat's anyway? Coke will still be a kaffir product.

Anonymous said...

Maybe they can put the black flag of ISIS on it in a show of solidarity?

Anonymous said...

I think its quite clever and might attract some buzz.
However, they say labels ARE for cans - and then remove labels from cans... Isn't this a bit contradictory?

Anonymous said...

Just spread the rumour that Coke is not halal. That should help Pepsi.