Tuesday, April 28, 2015

Feminist hatred of attractive women again

The yellow Protein World ad, currently plastered all over billboards around the London Underground, features a bikini-clad Renee next to text reading 'ARE YOU BEACH BODY READY?'

The sight of the 24-year-old's toned figure towering above train platforms has caused a stir among some feminists and body image campaigners, with a change.org petition started, general social media outrage and defacing of the posters by bloggers, angry at the perceived insinuation that only women who look like Renee are ready to go to the beach.

Online fitness store Protein World, who claim that the image is entirely unPhotoshopped, have been actively engaging in the furore on social media, strongly defending their campaign with some biting responses to aggrieved Tweeters.

'We are a nation of sympathisers for fatties,' a spokesperson for Protein World tweeted to one user after she signed the change.org petition calling for the removal of the advert. 'Why make your insecurities our problem?'

One critic of the ad has inspired her own hashtag - #growupharriet - as the company responded to her request about whether she, as a normal woman, was allowed on the beach with a collage of fitness magazine covers and the cheeky hashtag.

And now the blonde at the centre of the summer body storm has responded to the 'contradictory' drama, with a very level-headed argument citing the irony of people getting angry about body shaming, whilst body shaming her.

The vegan fitness fanatic told Huffington Post: 'I think nearly every ad campaign you have ever seen is open to interpretation. But saying the ad is body shaming by body shaming the image is very contradictory. Two wrongs don't make a right.'



Anonymous said...

Anyone, male and female, can have a body that is beach ready, but you have to work for it. If you don't think your body is beach ready, then fix yourself. Don't require everyone else to conform to your standards.

Anonymous said...

It's also islamophobic, as pious muslims are never beach-ready!

Bird of Paradise said...

Just wait for them to rewrite the old classic Fairytales to be mpre PC

stinky said...

pious muslims are never beach-ready!

With women in burqas, how would you know???

Anonymous said...

10:39 That's the point 2:30 is making - wearing burkas etc. is hardly "beach ready" !

Anonymous said...

Never heard of the Burkini?

Anonymous said...

Yep - the Burkini is the hottest fashion in Saudi - at least it's very hot there, tho' more sand dune than beach!