Thursday, April 16, 2015

Australia: Companies must not post tributes to war heroes

Woolworths still exists in Australia as the nation's biggest supermarket chain.  "Anzac" (Australian and New Zealand Army corps) refers to the involvement of Australian and New Zealand troops in WWI, where many died due to bungles by British generals.  Incompetence seems to be compulsory for British generals

The Minister of Veteran Affairs has lashed out at supermarket giant Woolworths for insulting the Anzac memory with a controversial social media campaign.

The grocery giant is grappling with a marketing disaster of monumental proportions after its Anzac commemoration website caused social media outrage by inviting users to share war tributes under the slogan "fresh in our memories".

Michael Ronaldson said the supermarket did not seek permission to use the word 'Anzac' and that its campaign was an insult to the memory of Australian diggers.

Under law, permission is needed for the use of the word Anzac in any such material and it must be granted by the Australian Government.

Companies that fail to obtain this permission are liable for fines of up to $50,000.

Ronaldson said he rang Woolworths on Tuesday night and demanded the company remove its campaign.

“The Australian community quite rightly expects that the word ‘Anzac’ is not trivialised or used inappropriately and as Minister for Veterans’ Affairs, I am responsible for ensuring that any use of the word ‘Anzac’ does not provide commercial benefit to an organisation.

The campaign was pulled down shortly afterwards.


As a former member of both the reserves and the regular Australian army, I would have seen the campaign as a bit impertinent but not offensive


Anonymous said...

Australia has its own peculiarities.

Anonymous said...

Hey, at least somebody remembered them. Unlike in the US where the President couldn't even remember the 150th anniversary of the end of the Civil War or Lincoln's assassination. He made it to Selma for that 50th anniversary but isn't interested in the thousands of people who died to preserve the Union and end slavery.

Anonymous said...

Unlike in the US where the President couldn't even remember the 150th anniversary of the end of the Civil War..........

That anniversary has not happened yet.

Anonymous said...

You need to understand that Woolworths markets itself as the 'fresh food people', so using the term 'fresh in our memories' is assumed to be a link to their marketing and thus tacky to be benefiting of our war-dead.

slinky said...

Although General Lee surrendered on April 9, 1865, there were many more skirmishes and surrenders through May and June of 1865. The last battle of the American Civil War was the Battle of Palmito Ranch in Texas on May 12 and 13. The last significant Confederate active force to surrender was the Confederate allied Cherokee Brigadier General Stand Watie and his Indian soldiers on June 23. The last Confederate surrender occurred on November 6, 1865, when the Confederate warship CSS Shenandoah surrendered at Liverpool, England. President Andrew Johnson formally declared the end of the war on August 20, 1866.

Bird of Paradise said...

Bu wait for them to pay homage to the usial leftists anarcists scumballs