Tuesday, April 14, 2015

Companies must not show sympathy

A company has copped a spray after making the 'tasteless decision' to link its product to the tragic murder of school teacher Stephanie Scott.

Pest control company Mortein posted a picture to the account of its mascot, Louie the Fly, along with '#putyourdressout', which was a widely shared hashtag in support of Ms Scott.

The post was accompanied by the caption: 'Even a nasty bug like me can sense it's been a sad week for our great country.I'm putting my vest out to support ‪#‎putyourdressout‬. Enjoy this Sunday with your family. It's precious.'

The post was quickly attacked by people who dubbed it insensitive.

'There's a time and a place for everything, and Mortein had no place in posting an ad tying into Stephanie Scott,' one user tweeted.

'Tasteless decision by the social marketing team,' another said.


1 comment:

Bird of Paradise said...

A few years ago the makers of BLACK FLAG got in hot water after making a comercial where they played TAPS for dead cockroaches