Monday, September 30, 2013

Barilla doesn't want homosexual families in their advertisements

Guido Barilla, chairman of the world's leading pasta manufacturer, prompted calls for a consumer boycott on Thursday after telling Italian radio his company would never use a gay family in its advertising.

"I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role," Barilla, 55, said in an interview with Radio 24 on Wednesday.

Barilla - one of the best known pasta brands around the world - is one of Italy's biggest advertisers, and for many years has used the image of a happy family living in an idealised version of the Italian countryside, with the slogan: "Where there's Barilla, there's home".

In the interview, Barilla said he opposed adoption by gay parents, but was in favour of allowing gay marriage, which is not legal in Italy. His comment about advertising was in response to a direct question about whether he would ever feature a gay family in his company's commercials.

Aurelio Mancuso, head of gay rights group Equality Italia, said Barilla's comments were an "offensive provocation" and called for a boycott of the company's pasta, sauces and snacks.

Alessandro Zan, a gay member of parliament, said on Twitter: "You can't mess around with consumers, including gay ones."

Barilla issued a statement on Thursday apologising, explaining that he was trying to say "simply that the woman plays a central role in a family."

"Barilla features families in its commercials because it embraces anyone, and they have always been identified with our brand," he said.


Can homosexuals now dictate what appears in advertising?


Anonymous said...

"Can homosexuals now dictate what appears in advertising?"

Why not? They dictate everything else using their favorite tactic of intimidation. Gays should be shown the very same amount of tolerance they show to others. ZERO. Fight their intimidation with (greater) intimidation. Fight fire with a hotter fire. That's how to stop them.

Anonymous said...

I guess Barilla is unaware that women can also be homosexual.
But way to go with business acumen alienating a huge group of actual or potential customers. Well of course Italy has, and continues to be, a financial disaster zone!

Anonymous said...

2:07 AM you're a joke if you think "Gays" are organized in any way equivalent to say a political party or a religion, much less that any of the few "activist" gay groups could compete in any effective or realistic way with the many highly resourced Christian or Moslem anti-gay moves.

Brian from Virginia said...

The boycott of Barilla will work as well as the boycott of Chick-Fil-A. Watch for sales of Barilla pasta to increase over the next month.

Anonymous said...

2:52 AM
"alienating a huge group of actual or potential customers"

Homosexuals are a small percentage of the population, but they think that they are entitled to special privileges.

Anonymous said...

Think I have a taste for some pasta tonight. Wonder what brand I'll fill my cart with?

I just cannot stand the gorilla tactics the (infraction+1) use on whomever and whatever they deem "offensive".

Anonymous said...

Way to stand up Barilla! You will be my "go to" pasta brand. By the way, it is one of the best quality dry pastas out there.

Anonymous said...

12:37 - Gays may be a small % of the total population but they are a significant number spread evenly over the entire population whatever other demographics they may be in, and also known for having a larger than average disposable income (as most don't have children), hence businesses target the "pink dollar". Although I don't know how much anyone wants to spend on pasta!

Anonymous said...

Just what are these "special" privileges that 12:37 PM speaks of which nobody else enjoys, at least in principle? Can he kindly specify?

Anonymous said...

homos bullying others for their beliefs again. how typical.

Anonymous said...

So 6:14 PM, what "beliefs" do "homos" have that they are "bullying others for"? You make it sound like a religion that's more "typical" of the Christians and Moslems!
In no way are the gays (or indeed the atheists) so aggressive, organized and well resourced as the religionists in society, whether western society or elsewhere!

Anonymous said...

"In no way are the gays (or indeed the atheists) so aggressive, organized and well resourced as the religionists in society, whether western society or elsewhere!"

That is sooooo not true.

Anonymous said...

"homos bullying others for their beliefs again. how typical."

The only thing that is typical is the hate from right wing dildos like you.

Anonymous said...

What's wrong 9:10, don't have any arguments so you have to resort to 5th grader name calling?

Anonymous said...

So 3:22 thinks the various christian churches are not more resourced than any little gay activisit group or association. The Catholic Church alone has more wealth than most countries, and has its fingers in the government of many including the US. It's a very brave US politician who dares to say he or she is not religious and ever admit to the A-Word! Moslems are also religionists of course and have virtually limitless wealth in many moslem countries and a lot of clout on the international stage!