We read:
"ALLENTOWN, Pa. - A radio station fired its longtime morning DJ Wednesday after he encouraged listeners to repeat talk-show host Don Imus` racially charged comments in an on-air contest.
Musselman said three of the listeners who called were awarded tickets to a NASCAR promotion at a local club.
Musselman said that Smith was fired and not suspended because he uttered the slur in a premeditated manner, "with full knowledge of the reaction to Don Imus` use of the exact same phrase."
"What I said was stupid, and I`m sorry," Smith told the newspaper.
Source
I wouldn't argue with the "stupid".