Saturday, April 21, 2007

"Horny" Allowable (In Australia, Anyway)



We read:

"A billboard featuring a lingerie-clad Jennifer Hawkins may have provoked ire among some Camberwell residents, but not among the members of the Advertising Standards Bureau.

The bureau found that "there was nothing featured in (the) advertisement which discriminated against or vilified women". The billboard in question showed the former Miss Universe biting a toy rhinoceros, and was captioned, "Horny?"

"That the term 'Horny?' should be used on a billboard in such a public place as Burke Road, Camberwell, is of great concern," said one of the complainants. Another said the billboard "looks like an ad promoting a brothel . . . It can't possibly be targeting women."

In its response, clothing manufacturer Gazal, which is the owner of the Loveable brand promoted by Hawkins, said the advertisement showed Hawkins "as being in complete control. She is not submissive in her stance."

Source