Must not draw attention to shades of black skin

For non-Americans reading this:  The skin color of American blacks varies from a milk coffee color to skin that really is black.  And among blacks themselves a lighter color skin is more prestigious.  But it is very rare for anybody to comment on that

BEER maker Heineken said on Tuesday it had withdrawn an ad for a calorie-light beer after musician Chance the Rapper called the commercial “terribly racist”.

“While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns,” the company said in a statement.

The video commercial, with the tagline “Sometimes, Lighter is Better” showed a bartender sliding a bottle of Heineken Light past a number of people of colour, before it reaches a light-skinned woman.

The decision to withdraw followed Twitter comments by Chicago-born Chance the Rapper that gained a wide social media following.

SOURCE