Tuesday, July 12, 2016

Lynx deodorant ads to drop sexist stereotypes

This is idiocy. It was always clear they were meant to be ironic and self-mocking, ridiculing the idea that the path to sexual conquest begins with a spray-can procured from Boots. Have we become so priggish that even self-mockery is dead?

Advertisements for Lynx deodorant will no longer feature hordes of beautiful women following a man sprayed with the scent after the manufacturer promised to drop sexist stereotypes from its marketing.

Unilever said: “The time is right for us change how we portray gender in our advertising”

Unilever said that it was taking action after research showed that only 2 per cent of adverts featured intelligent women.

At the Cannes Lions advertising festival next week the company, which spends £6.3 billion a year marketing 400 brands across the world, will announce a strategy to “unstereotype” adverts and eradicate outdated portrayals of gender.



Mark In Mayenne said...

I can't help but imagine that sales will fall as a result. I could be wrong, of course. It will be interesting to see.

Anonymous said...

What a load of metrosexual crap. Why aren't women's perfume ads attacked in the same way?

Bird of Paradise said...

Liberalisms a form of mental insanity brought on by a total vegan diet and watching CNN and reading the NYT's and watching AVATAR 24/7

Yoda said...

Beam me up, Scotty! There are no intelligent lifeforms left on this planet.

Spurwing Plover the fighting shorebird said...

Yoda. Not when there's liberals around their voice and high pitched and grate on our nerves

Dr. Goldstein said...

Does this mean I will not see anymore advertisements that portray white males as being dumbasses?

That is my pet peeve in commercials. It's perfectly fine to portray white males as dumb idiots who need to be coached by their wives and children. I call them "dumb white male commercials" and there's a whole lot of them going on right now.

Peace from Canada