Friday, August 21, 2015



There's no such thing as bad publicity?



Premier Estate Wines is the latest in a list of companies - including Protein World and Bic - that have split opinion with their tongue-in-cheek campaigns.

The Australian brand's new 30-second advert starts with a brunette woman describing a glass of Shiraz as 'luscious' during a party.

As she stops to talk to the camera, she places her glass of wine in front of her genital region and states: 'Australia practically jumps out of the glass. In fact, some say you can almost taste the bush.'

The clip ends with the woman smirking and the slogan - 'always a great wine' - appearing on the screen.

The advert, which the company said shows a tone 'born from classic British humour', has been met with criticism on social media with many users labelling it 'sexist' and 'tasteless'.

SOURCE

8 comments:

Anonymous said...

Effective ad. Makes me want a split or two (of wine).

Anonymous said...

Sweet nectar.

Anonymous said...

Eeeew, always what I look for in a glass of shiraz.

Anonymous said...

Clearly they've lost one of their biggest customer bases - the male Gays!

stinky said...


Pussy Galore would have been appalled.

Bird of Paradise said...

Can you realy get kangaroos in a teenie weenie little glass?

Anonymous said...

Way to go Aussies!!!!

MDH

Alpha Skua said...

How about the old Put a Rose in your Glass and the Little old Wine Maker