There's no such thing as bad publicity?
Premier Estate Wines is the latest in a list of companies - including Protein World and Bic - that have split opinion with their tongue-in-cheek campaigns.
The Australian brand's new 30-second advert starts with a brunette woman describing a glass of Shiraz as 'luscious' during a party.
As she stops to talk to the camera, she places her glass of wine in front of her genital region and states: 'Australia practically jumps out of the glass. In fact, some say you can almost taste the bush.'
The clip ends with the woman smirking and the slogan - 'always a great wine' - appearing on the screen.
The advert, which the company said shows a tone 'born from classic British humour', has been met with criticism on social media with many users labelling it 'sexist' and 'tasteless'.
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8 comments:
Effective ad. Makes me want a split or two (of wine).
Sweet nectar.
Eeeew, always what I look for in a glass of shiraz.
Clearly they've lost one of their biggest customer bases - the male Gays!
Pussy Galore would have been appalled.
Can you realy get kangaroos in a teenie weenie little glass?
Way to go Aussies!!!!
MDH
How about the old Put a Rose in your Glass and the Little old Wine Maker
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