Monday, August 24, 2015

Must not disparage some female body shapes

The fashion boss whose damning comments on female body shapes were exposed in last week’s Mail on Sunday has been forced out of his job after provoking outrage.

Patrick Couderc’s bizarre declaration that ‘voluptuous’ and older women, as well as ‘committed lesbians’, should not wear Herve Leger’s famed ‘body-conscious’ bandage dresses went viral on the internet.

He was accused of being ‘lesbophobic’, a ‘body fascist’ and ageist as readers vented their anger online.

The owners of the French brand, worn by stars such as Kim Kardashian, acted swiftly to distance themselves from the outlandish statements.

Within 24 hours of this paper’s publication, they announced that Mr Couderc, managing director of the fashion brand’s UK licensor MJH Fashion, was no longer with the company. He had voluntarily offered his resignation.

The iconic bandage dress – so-called because it is made from strips of stretchy fabric like bandages wound around the body – was pioneered in the 1980s and has since been worn by a host of celebrities from Elle Macpherson to Victoria Beckham, Kate Winslet and Miranda Kerr.

Mr Couderc told The Mail on Sunday that he refused to give free dresses to celebrities if they are judged to lack sufficient class. He added that many ordinary women should not be wearing his dresses.


He was defending the image of his niche product. He did not want it to be worn where it would not look good.  And it does take a certain body shape to look good.  You are not allowed to mention that, however.


Anonymous said...

Easiest thing for a company like this to do. Let him "resign", take a few months off until the tempest of the easily and perpetually offended has blown past, invent a reason to bring him back and get things back to "normal".

Anonymous said...

We do not live in a 'one size fits all' society just as women's fashion styles are not a 'one size suits all body styles' does not exist. Generally this achieved by pricing the product out the reach of the undesirable market as it is not PC to dictate who can buy your products.

Olaf Koenders said...

So.. Free speech only pertains to the easily and perpetually offended. I get it now. Ramp up the offensive until the whiners shut up.