Must not disparage some female body shapes

The fashion boss whose damning comments on female body shapes were exposed in last week’s Mail on Sunday has been forced out of his job after provoking outrage.

Patrick Couderc’s bizarre declaration that ‘voluptuous’ and older women, as well as ‘committed lesbians’, should not wear Herve Leger’s famed ‘body-conscious’ bandage dresses went viral on the internet.

He was accused of being ‘lesbophobic’, a ‘body fascist’ and ageist as readers vented their anger online.

The owners of the French brand, worn by stars such as Kim Kardashian, acted swiftly to distance themselves from the outlandish statements.

Within 24 hours of this paper’s publication, they announced that Mr Couderc, managing director of the fashion brand’s UK licensor MJH Fashion, was no longer with the company. He had voluntarily offered his resignation.

The iconic bandage dress – so-called because it is made from strips of stretchy fabric like bandages wound around the body – was pioneered in the 1980s and has since been worn by a host of celebrities from Elle Macpherson to Victoria Beckham, Kate Winslet and Miranda Kerr.

Mr Couderc told The Mail on Sunday that he refused to give free dresses to celebrities if they are judged to lack sufficient class. He added that many ordinary women should not be wearing his dresses.

SOURCE

He was defending the image of his niche product. He did not want it to be worn where it would not look good.  And it does take a certain body shape to look good.  You are not allowed to mention that, however.