The license plate South Australian transport officials said was too rude for its roads

CHRIS Owens thought having “OMGITSU” as his numberplate would be a bit of a laugh - but there was no “LOL” from Transport Department censors who rejected it as offensive.

Mr Owens, of West Beach, had no inkling his abbreviation for “oh my God, it’s you” would raise the ire of department staff when he applied, and then paid $270, for the personalised plate earlier this month.

“It was just supposed to be a bit of fun, I thought it would be a funny joke for me and people I know when they see me,” he said. The 61-year old said he was stunned to receive a letter from the department’s “plate administrator” informing him his “little joke” had been knocked back.

“Please be advised that your application for OMGITSU has been declined on the basis that it may offend some members of the community and is not considered to be an appropriate message to be displayed on a vehicle,” the letter states. “As a general rule numberplates that are allowed are words that can be used openly in the community or in the media.”

Mr Owens said he then conducted his own snap poll of about 30 shoppers at Harbour Town, the shopping precinct in Adelaide’s west, with not one person finding the numberplate offensive.

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