Thursday, April 17, 2014

Must not mention kidnapping

Wicked Campers is known for painting its campers with slogans some people find in bad taste.

Brisbane-based Wicked Campers was found to have made light of abduction by splashing the slogan “Fat chicks are harder to kidnap” on one of its vehicles.

The Advertising Standards Bureau has upheld a complaint that the company breached Section 2.6 of the Advertiser Code of Ethics, which states that advertising or marketing communications should not depict material contrary to prevailing community standards on health and safety.

The board’s judgement noted that “there is significant community concern regarding kidnap, especially in light of current high profile cases involving the abduction and murder of children both in Australia and overseas”.

The judgement noted the reference to “fat girls” and considered that the statement was general and not directed at a specific person.

“The board considered that the reference to fat girls in this instance, whilst tasteless and not a nice reference, does not meet the threshold for being discriminatory or vilifying towards overweight females or to females in general,” the judgement read.


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