Sunday, April 28, 2013

Depicting suicide is a no-no

Even if you depict it as failing

HYUNDAI has apologised for a commercial that shows a man trying to kill himself by piping emissions into his car.

The 60-second ad was intended to be used in the UK, and shows the suicide bid failing because the ix35 SUV model used - a fuel-cell model - does not produce harmful emissions.

Hyundai said it did not order or approve the "offensive" ad, and apologised for it appearing, reports.

"Hyundai Motor deeply and sincerely apologises for the offensive viral ad," the Korean car maker said in a statement.

"It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy."

The ad sparked outrage after it went viral.



Anonymous said...

Not too bright, but the insatiably greedy advertising industry cares only about profits.

Anonymous said...

"but the insatiably greedy advertising industry cares only about profits."

Ah, the conservative mantra.

Dean said...

4:01 - Nope - that's a liberal mantra. Conservatives would never complain about profits.

Anonymous said...

"Conservatives would never complain about profits."

A Rabbi, a Priest, and a TV Preacher walk into a bar. The bartender says, "What is this, some kind of joke?"