Sunday, February 20, 2011

A case where "incorrect" speech clearly did some good



We read:
"It was lambasted on Top Gear as "lazy", "feckless" and "flatulent" but Mexico's Mastretta car company may yet have the last laugh. The firm says it is parlaying its new-found fame into greater car sales - and could soon have vehicles on the road in the UK.

The British TV show, which is no stranger to controversy, received hundreds of complaints over the episode, in which the description of Mastretta was said to parallel the national character.

The company's marquis vehicle - the sleek sports car Mastretta MXT - was also derided as little more than a giant "tortilla" on wheels. But the controversy has had the unexpected upside of bringing the formerly obscure auto maker to international prominence. Internet traffic on the company's website has shot up, and there has even been an increase in visits to the factory. Better still, orders for the MXT are beginning to pour in.

Source

Mastretta normally makes buses

4 comments:

Anonymous said...

It may look good, but it has yet another quality: The Mastretta MXT can leap border fences in a single bound!

And,

The trunk can hold a massive 300-lbs of Cocaine!

Anonymous said...

The clowns at Top Gear should remember that they're there to review cars, not to provide lame entertainment.

BTW, the car does suck.

Anonymous said...

It's all about facile "entertainment" - duh!

Anonymous said...

How does that saying go? All press is good press. I guess it is definitely true in this case.