Monday, July 08, 2019

Nivea is being binned after allegations of homophobia by employees

Nivea has been around for a heck of a long time (over a century) so I think it will survive this little burst of hysteria.  Ladies tend to be pretty devoted to the gunk they put on their faces

Nivea has been spectacularly dumped by its own advertising agency and accused of homophobia after a company executive allegedly rejected an ad pitch saying, “We don’t do gay”.

The offensive remarks have prompted a boycott movement, with angry consumers posting videos and photos of themselves binning their Nivea products in an attempt to “cancel” the skincare brand.

Boycotting efforts began after the contents of a phone call, between Nivea executives and creatives from the New York-based ad agency, Foote, Cone & Belding (FCB), were leaked.

During the conference call, an FCB representative reportedly pitched a commercial in which two men would be filmed touching hands.

The pitch was flatly rejected, with an executive from the beauty brand allegedly saying: “We don’t do gay at Nivea.”

Among those looped in on the conference call was a gay advertising executive who had been behind the pitch.

FCB released a statement with its CEO Carter Murray explaining the decision to sever the century-long partnership came after “much reflection and discussion on our creative ambitions”.

The company executive’s remarks have caused a social media frenzy, as people around the world film and photograph themselves dumping their Nivea products in the bin.



Bill R. said...

Evidently, FCB DOES do homosexual. Their loss. It is better to advertise to 99% of the population than 1-2% and risk alienating a significant portion of the other 99%.

Anonymous said...

So an advertising agency leaked the contents of a phone conversation over an ad campaign?

That'll work in the long run for companies who are looking for a discrete ad agency.

Bankruptcy awaits!

Anonymous said...

I had two thoughts when I first heard this:
1. I agreed with Anon 10:25. Surely there is an expectation of privacy between a firm and its advertising agency. Breaching that expectation should come with consequences,
2. I understood this agency had been with Nivea for many years. Hasn't there been a whole line of ads that Nivea has been attacked for prior to this? Did Nivea boot them for their whitening product ads when they copped backlash for them?

Anonymous said...

Why should normal people accommodate those with twisted minds ?

Bird of Paradise said...

Liberals don't whine for no reason they simply whine