Britons abandon Facebook as usage plummets by more than a third

The amount Brits are using Facebook has plunged by more than a third over the past 12 months, new research indicates, in sharp contrast to the company’s official statistics.

The number of online interactions made on Facebook’s mobile app in the UK plummeted by 38pc between June 2018 and June 2019, according to the analytics firm Mixpanel.

Interactions, which occur when users click on a web link or advert inside the Facebook app, declined in seven of the last 12 months, with an average monthly fall of 2.6pc. That paints a very different picture from Facebook’s own numbers, which report a slow but steady rise in monthly active users across Europe.

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