Australia: Health, women's groups demand ban on "Skinny Blonde" beer



We read:

"A new beer that promises to leave drinkers holding a naked woman before they finish the last drop has been labelled dangerous and sexist. Health and women's groups called for Skinny Blonde beer to be banned. And they want the Advertising Standards Bureau to investigate the provocative ad campaign.

Using modern ink technology, the low-carb beer label features a 1950s-style pin-up called Daisy, whose red bikini disappears as the beer level drops and the bottle warms up. An internet advertising campaign on the Skinny Blonde website allows users to pick their favourite "skinny blonde" and watch her undress. The site, launched last week, has already received more than 60,000 hits.

Women's Forum Australia spokeswoman Melinda Tankard Reist slammed the beer and its advertising as degrading and inappropriate. "This is another blatant example of the alcohol industry objectifying women to move product," she said. Ms Tankard Reist said the product was not only socially irresponsible, but had the potential to harm women. "There is a huge body of research that shows the highly sexual use of women to sell products can cause a range of psychological issues among women," she said. "This is demeaning, inappropriate and troubling."

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