'Sick of the man-hating PC brigade': Customers vow to stop shopping at Australia's Peter Alexander after the sleepwear company pulls 'boys will be boys' jumper from its shelves - because ONE mum claimed it was sexist

Peter Alexander's decision to stop selling a jumper after one customer complained has prompted a widespread backlash by customers of the iconic Australian brand.

The sleepwear company removed the controversial 'boys will be boys' jumper from its catalogue on Wednesday, one week after a mother said its message was 'sexist' and promoted 'toxic masculinity'.

Customers have since expressed their anger and disappointment at the decision to stop selling the top on the company's Facebook page - with some vowing to stop buying the brand completely.

'My family have over the years purchased many pyjamas from your business. Unfortunately, with your company bowing to the PC brigade and removing the 'boys will be boys' jumper, we will no longer be purchasing from your company. We are so sick of the Man hating PC brigade, but even more feed (sic) up with businesses that placate these groups. Thank you,' one man wrote.

'This is disappointing. If people want to be offended by everything fine, just don't buy it. I don't understand the offence or the response. Instead of removing it, why not introduce a top 'girls will be girls,' another customer suggested.

The top was removed after Melbourne woman Bridie Harris complained the top was sexist.

'Boy won't be boys. Boys will be held accountable for their actions. I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a t-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It's 2018,' she wrote on the business' Facebook page.

Known as the 'Pyjama King', Peter Alexander is famous for the unique themes he uses to design his pyjamas. His inspiration comes from his travels around the world such as Paris, New York, and African Safaris.

Ms Harris, who has a two-year-old daughter, told The Sydney Morning Herald she was glad the jumper was no longer being sold, as she did not want her little girl 'to think if someone pushes her on the playground it's just 'boys will be boys'.' 

'I want her to stand up and tell someone and be able to feel safe, playing in playground or walking home at night as an adult,' Ms Harris said.

Ms Harris' concerns were followed up by another complaint on the day the jumper was withdrawn from sale. 

A domestic violence victim, Jenny, told 3AW the decision to axe the jumper was 'ridiculous'.  'It has to stop. This has gone too far. There's so many rules that nobody can be themselves any more,' Jenny said.

SOURCE