Friday, December 13, 2013
Ryanair's racy calendar advert featuring stewardesses in bikinis is 'banned' by Spanish judge for being sexist
Adverts for a Ryanair charity calendar featuring stewardesses posing in bikinis have reportedly been banned by a Spanish judge for being sexist.
Amanda Cohen ruled that the low-cost airline's adverts for its annual Girls of Ryanair campaign depicted the stewardesses in 'a sexually suggestive manner' following a formal complaint from a consumer group, according to Spanish reports.
The calendar, which has been released every year since 2008, shows female cabin crew stripped down to their beachwear.
The company has raised more than £587,000 for charity through sales with next year's proceeds to go to the Teenage Cancer Trust.
Judge Cohen, sitting at the Commercial Court in Malaga, ruled the cabin crew are shown in 'a sexually suggestive manner' and that 'the female body is being used as a mere object and as part of the appeal of the advert.'
She described the advert as 'illegal, discriminatory and unfair.'
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10 comments:
Wow - if that standard were applied universally, about 99% of all advertising would be thrown right out.
Just makes Spanish Judiciary look more incompetent than they already are.
MDH
It's a lady judge!
Thank goodness the ladies weren't allowed to decide for themselves. Can you imagine what would happen if women were allowed to make their own decisions!
Ban them and they'd now be worth 10X their price.
Don't like it, don't buy the calendar. Problem solved.
I can understand some objecting on the grounds that the pictures are indecent. After all, there are those in the world who consider the sight of a woman's face as indecent.
But 'unfair'? To whom? To women who would like to be able to pose for the calendar but cannot? Or some who wish they had bodies like those depicted but don't?
I agree with TheOldMan. Don't like it, don't buy it.
"Don't like it, don't buy the calendar. Problem solved."
and its corollary:
Abortion. Don't like it, don't have one. Problem solved.
Don't like the molestation of children, don't molest one. Don't like the rape of women, don't rape one. Don't like armed robbery, don't rob. ...
Don't like gay marriage? - so don't marry a gay!
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