Wednesday, December 22, 2010

Air New Zealand in trouble again

A bit crude:
"An Air New Zealand ad offering fares "lower than grandma's boobs" has been pulled after a campaign by outraged locals. The billboard, advertising Air New Zealand's cheap seat website Grabaseat, appeared in Nelson, New Zealand.

Local Jacquetta Bell deemed the slogan "sexist" and "offensive" and started an email campaign against the website.

Grabaseat manager Duane Perrott said the slogan had come from a competition winner in Wellington, whose grandmother lives in Nelson. "What this person thought was funny, as did many others, clearly didn't resonate with some individuals today, and Grabaseat will be removing the billboard shortly," Mr Perrott told the Nelson Mail. "We apologise if any offence was caused."

Source

4 comments:

Anonymous said...

yep - funny but dubious humor! Maybe the ads are aimed at the younger generation.

Anonymous said...

"Sexist" and "offensive"? Maybe. Incredibly dumb? Absolutely!

Spurwing Plover said...

Watch out kiwis this isnt very nice

Renegade Mav said...

1 - What if it said "...lower than grandads balls"?

2 - And yet no comments about the website name "grabaseat"? sounds like instructions to grope.